No One Ever Googles Names Before Using Them

It feels like people never ever, not even once, Google names before using them for products or companies. They seem even less likely to think for two seconds about how hard it will be to search for said name if it conflicts with something else that will obscure it. They seem even less likely to consider that if their new thing™ ever gets wildly popular that it might overshadow a useful term for searching for unrelated things.